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Generate HE leads with TikTok

Lead generation forms are used to collect data about your audience. These forms can only be used for those over 18, so if you haven’t already – now is the time! Implement this strategy for your next campaign.

With the release of TikTok’s new Ad format, applying these lead generation forms is easy, allowing you to target potential students more effectively.

Create up to 10 custom-made questions, tailoring them to your own HEI’s marketing approach. This data can then be used to segregate your audience. How detailed this information will be, depends on what you ask.

This data provides insight – helping you create messaging that resonates with your audience.

The Global Rise of TikTok

Becoming one of the largest social platforms over the last 2 years, TikTok enjoys a devoted Gen Z userbase. With approximately 3.7 million active users in the UK, the average user spends 41 minutes a day on the app. The app promotes the sharing of 15-60 seconds videos, which are fun, brief and appealing.

Why use TikTok?

TikTok provides you with a captured audience, who spend a significant amount of time engaging with short content. The perfect platform for HE marketing.

  • It’s popular with your target market
  • The platform sees high conversion rates
  • It’s simple and user friendly 

UNICOM are one of the first agencies to gain access to this service and we’re keen to help you use it. Get ahead of the curve, use our expertise to reach students!

If you want to learn more about TikTok Lead Gen, but aren’t sure where to start, get in touch with us for help.

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